Editorial policy

Editorial Policy

Editorial Policy: Puni Pet Guides publishes buying guides only when product facts, affiliate links, image use, health boundaries, and public-page checks are clear enough for an indexable page.

The policy favors official or merchant sources, retained review notes, conservative wording, and human editorial review over broad generated claims.

Source standards

Product facts come from official brand pages, merchant product-detail pages, retained source-review notes, approved import records, or manual editorial review.

If a source does not support a fact, the page should either remove the claim, make the uncertainty visible, or keep the product out of public picks.

Affiliate and retailer limits

Amazon is a CTA only, not a price, rating, review-count, availability, badge, photo, or claim source unless approved tooling or retained source approval supports that exact use.

Retailer links should point to reviewed product-detail pages rather than search results, home pages, collection pages, or unreviewed listings.

Human editorial review

A guide needs human editorial review for source fit, health-boundary wording, disclosure placement, related links, product-detail CTA quality, and public-page markers before it is made indexable.

Publication checks should catch missing guide blocks, weak internal links, noindex mistakes, sitemap gaps, and public copy that still contains internal draft terms.

Image policy

Generated images may appear as page-level context when they are clearly not product photos and do not imply a specific product endorsement.

Product-card and comparison-row images stay blocked until approved image rights, affiliate-network creatives, owned photos, or compliant API imagery are available.